企业官网作为网络营销的基石，不仅是产品与服务的展示平台，更是企业形象的一扇窗口。在互联网日新月异的今天，从Web1.0到5G时代，企业是否还需搭建官方网站？下面， let's delve into the strategies and planning for constructing a corporate website.
Firstly, it's undeniable that the times have changed. The digital landscape is now dominated by social media and short videos, while search engines are waning, and website traffic doesn't match the past. Businesses can indeed utilize marketing pages and apps to substitute traditional websites. But what is the "meaning" behind building a website?
I believe there's still some significance: owning one's virtual space; leveraging search engine optimization; and utilizing a platform that belongs exclusively to the developer, free from external rules.
Websites offer flexibility in introducing products and services, abundant conversion tools to engage users easily. Moreover, websites allow for flexible design modifications according to individual needs, providing more freedom compared to other platforms.
From an SEO perspective, websites remain valuable despite declining search engine traffic. Websites are ideal for search engine optimization as they offer a direct conversion route, while ownership is always maintained by the enterprise.
Now how to build a website? A website consists of three core components: "website program," "domain name," and "space."
The "website program" refers to code that enables functional features on a website. It's the mainstay of a website. The "domain name" serves as the identity of the website—when you enter it in a browser address bar, you can access your website—and is also referred to as a web address. The "space," akin to a server, stores the website program and data. Once the domain name is resolved to the space's IP address, the website will be accessible.
The process of building a website includes several steps: registering a domain, purchasing space, designing the site pages, developing the program, uploading content, ICQ filing, and resolving the domain name before going online.
When it comes to website programs and design trends, "responsive web design" is currently on the rise. This means using the same code for PC, mobile, and pad ends, with different styles applied for display.
Regarding purchasing domains for small or startup businesses, it's crucial to understand the difference between personal and business entities for domain registration. A common issue is when a boss registers a domain personally and later uses it for the company website, leading to inconsistencies in ICQ filing.
Most websites can be satisfied with virtual hosting rather than real servers. Businesses must conduct ICQ filings if a website is hosted within mainland China due to government regulations. ICQ filing has become quite convenient as of late, able to be operated on a mobile phone app.
Once you've uploaded the website program and completed the ICQ filing, it's time to launch the site. Map your registered domain to the space IP address in the browser to access it. The website is now ready to await search engine indexing.